CITI Recruitment creates embedded job ad product – featured in Shortlist.net.au

CITI Recruitment recently featured in Shortlist.net.au Newsletter:

Sydney IT recruitment specialist CITI Recruitment has had strong interest in a new tool that allows recruiters to embed searchable jobs on their websites, says director Steve Wilson.

Wilson said CITI Recruitment developed the basic tool for its own use, but had now on-sold it to five other recruitment companies in non-IT sectors.

The product automatically uploades the text of new job ads written by an agency’s consultants onto a page on the company’s website, so that the ads were directly searchable via Google.

This meant candidates searching Google for highly specialised IT roles were likely to see CITI jobs included in the first few results that came up, Wilson said.

Having their ads searchable on Google gave recruiters a huge advantage, he said, because unlike SEEK where ads were taken down after 30 days, the text on the web page remained there indefinitely.

“What happens if I’ve written a really good advert, and somebody finds it 60 days later and applies, and they’re perfect for a new job? That’s a free candidate.”

He said many agencies used the “I-frame” provided by SEEK to feature their SEEK listings on their own website, but the contents of the I-frame box were invisible to Google’s search engine.

ATS companies and multi-posting firms offered I-frames, he said, and in some instances created packages that gave big agencies a search engine-optimised job feed that would bring ads up in Google results.

“But clients pay a lot of money for that service, and it’s out of reach of a lot of recruitment agencies.”

Wilson noted that CITI’s tool would only work well for companies advertising jobs in specific niche markets. Google searches for “accounting” or “legal” jobs were unlikely to bring up results from small recruitment companies because the volume of related links was so large, he said.