Senior Manager Digital Conversion
July 14, 2016
- Develop and prioritise real-time behavioural targeting, testing and personalisation roadmap to optimise the funnel
- Manage the setup and execution of initiatives using optimisation tools (E.g. Adobe Test and Target)
- Role out processes for test design, implementation, interpretation and measurement of campaigns
- Identify and implement A/B and multivariate testing opportunities from hypothesis creation to influence assets and identify success metrics
- Conduct regular commercial sizing of opportunities identified to ensure initiatives are prioritised according to business priorities and allocation of budget available
- Collaborate with business partners to measure, document and share results of tests, manage ongoing improvements and integrate successful test insights into core site features and timely creating of testing codes using HTML, CSS and JS coding and manipulation.
- Excellent analytical skills with a deep understanding of conversion optimisation, web analytics tools and trends.
- 5+ years’ experience in a digital role with a background in website conversion, campaign management as well as a good understanding of SEO.
- Proven strength in developing compelling strategies, able to influence change in a senior level.
- Ability to work under pressure in a dynamic work environment
Connect with CITI Recruitment on LinkedIn or call us on 02 8070 9349
MD & Head of IT
I’m very proud to be the Founding Partner of CITI Recruitment. We’re an Award winning IT Recruitment Firm specialising in the Niche & Emerging Technologies. Our name is synonymous with the supply of highly skilled, hard-to-source, IT Professionals. Personally, I specialise in EAI, SOA, BPM and Executive IT Recruitment. Feel free to get in contact with me anytime to learn more about what we can do for your business or career.
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