IT COURSE: User Experience Design Fundamentals
July 17, 2015
This course is aimed at designers, UX managers, product managers and entrepreneurs who’d like to understand what makes a web or mobile experience engaging and how to design for it in a systematic way.

PART 1
During the first part, we explore the key ingredients behind an engaging web and mobile experience. What makes a digital experience engaging? What do people expect at every touch point with a digital service? How can we, as service designers, meet these expectations in the most appropriate and engaging way?
- Content
- Branding
- Usability
- Visual Design
- Layout
- Gamification
- Motivational Techniques
PART 2
The second part is more hands-on. Using a real-life case study, we’ll go through the initial phases of the user experience design process. Through 5 hands-on exercises, we will crystallize the product’s idea and turn it into a product sketch.
After taking this course, you will:
- Understand which factors govern the conversion, adoption and retention rates of a digital service. How to track these rates and identify where the improvements in the experience are needed.
- Understand the various touch points people have with a digital service (web & mobile) and their expectations at each touch point.
- Understand how to meet people’s expectations at each of these touch points; which design strategies and techniques to use and how.
- Know how to crystallize an idea and turn it into a product sketch.
What’s the format?
The course consists of 19 video lectures.I presented the design strategies and techniques in a structured framework. It will serve you like a system you can easily apply for making any web or mobile experience more engaging for the people.
You’ll also find lots of examples from various contexts, which clearly illustrate what makes or breaks an engaging digital experience.And you will practically experience how to crystallize an idea and turn it into a product sketch.
A few final notes…
Together with my design team at InfinVision, we’ve been designing web and mobile experiences for diverse clients in New York, London, and Paris over the last 10 years. We have also launched a design-briefing tool – My Visual Brief, which goal is to help graphic and web design teams to set the right direction for a design project.
The goal of this course is to share this experience with you in a systemized way while helping you to design better digital experiences for the people. So shall we get started?
What are the requirements?
- For those students who already have UX experience, this course will help to centralise and systemise the best UX practises into one coherent framework. This framework can then be applied systematically for making any web or mobile experience more engaging.
- For those students who don’t yet have UX experience, this course will serve like a good foundation to jump-start their UX career.
What am I going to get from this course?
- Over 19 lectures and 1.5 hours of content!
- Understand what makes a web or mobile experience engaging and how to design for it in a systematic way.
- Understand which factors govern the conversion, adoption and retention rates of a digital service. How to track these rates and identify where the improvements in the experience are needed.
- Understand the various touch points people have with a digital service (web & mobile) and their expectations at each touch point.
- Learn how to meet people’s expectations at each of these touch points, which tools and techniques to use and how. We will explore such tools as content, branding, usability, visual design, layout, gamification, motivation, etc.
- Gain more clarity on the purpose and role of these tools in order to use them even more strategically and thus achieve better results.
For more information and to take the course please click here

Sabrina Matuda
IT Recruitment Consultant
I am a real people person and spent over a decade in language studies, coaching and sales. I have a Bachelor’s degree in Languages and Literature, a Master's degree in English and a PhD in Translation studies (#nerd). However, a serendipitous event got me into IT recruitment. And I’m loving it! Why? Recruiting has allowed me to leverage my passion for building and maintaining rewarding relationships with my clients while remaining challenged to find the perfect candidates and, in my case, it has also allowed me to keep updated with all the technology trends out there. I take pride in ensuring that placements are a strong match for both parties. There’s nothing more exciting than helping smart people find their next challenge. If I’m not working, I’m probably learning a new language, enjoying a glass of nice champagne or traveling. Also, I love meeting new people and learning new things, so feel free to connect and share your experience. :) If you are looking at hiring or contemplating your next career move in IT hit me up on sabrina@citirecruitment.com.
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